Born in Morocco, Jeff moved to Paris as a ten year old boy where he went on to study mathematics and physics before beginning his career as a fashion designer.  When he arrived in the United States, he quickly emerged to the top of the fashion world as the founder & creative designer behind the very first men's line for Guess Jeans.  Soon after leaving Guess, he began designing leather jackets that were much more than an article of clothing, but rather more like a piece of art.  This began a journey of nearly four decades and counting to become one of the most iconic and recognized jacket designers to celebrities, athletes and musicians around the world.  



Jeff's career skyrocketed in the early 90's as he held licensing deals with every major professional sports league.  Most recognizable are the legendary NBA Championship jackets that were waiting in the locker room for Michael Jordan and his Chicago Bulls teammates as they went on to win 6 titles.  This began a tradition that carried on to Tim Duncan and David Robinson with the Spurs, Kobe Bryant and Shaquille O’Neal & later on Lebron &  Anthony David with the Lakers just to name a few. 



His custom one-of-a-kind jackets started appearing everywhere.  From Axl Rose in a Guns N' Roses video to Will Smith in an episode of The Fresh Prince of Bel Air, there was no section of popular culture that his jackets did not appear in.  He had a long-standing relationship with Nascar and even made custom jackets for the legendary driver Dale Earnhardt Sr. and the American automotive designer Carroll Shelby.  His A-List clientele is so long it would be hundreds long including Michael Jackson, Madonna, Mike Tyson, George Michael and Muhammed Ali just to name a few. 



Jeff's designs and work have never been in such high demand.  There are numerous requests coming in on a weekly basis for licensing, collaboration, and custom one-of-a-kind pieces of art.  For example, current celebrity clients include Kevin Hart, Drake, Travis Scott and A$AP Rocky.   His personal connection to the careers of Michael Jordan and Kobe Bryant continues to be a strong part of Jeff's legacy as a designer.